ViraCast is an interactive multimedia application that serves up fully live click-through, e-commerce enabled, full motion video that can propagate virally across the Internet, while tracking downloads, click-throughs and impressions continuously.

A ViraCast can be e-mailed; embedded in any web page, delivered as Podcasts on iTunes; distributed by all P2P sites (LimeWire, Kazaa, Bit Torrent); played in any browser and still retain all of its e-commerce and tracking functionality.

Digicorp’s proprietary ViraCast technology incorporates the following advanced features:

• Multiple streams of images.  Audio and full motion video are combined into one interactive media experience.
• Chapter Navigation, similar to DVD menus. ViraCast offers fast-forward and skip lock-out features as advertising plays.
• Hyperlinks. All graphics, images and video are hot-linked, and clicking through will not interrupt the ViraCast.
• Tracking of impressions, click-throughs and downloads. ViraCast continuously tracks user interactions beyond a company’s web site: iTunes, P2P sites and email.
• Real-time content merging and delivery. ViraCast dynamically inserts and updates advertising embedded in content that can be distributed virally across the Internet.

ViraCast stays fully functional on iTunes, email and any other web site in which it is embed.

ViraCast offers the ability to dynamically insert and update advertising in content that can propagate virally across iTunes, P2P sites and email. As its ad supported content proliferates across the Internet, ViraCast continuously tracks advertising consumption and user interaction. Advertisers benefit from ViraCast’s verifiable, trackable ad consumption by paying only for ads that are viewed, clicked or acted on.