Jaguar, a division of Ford (NYSE:F - News), debuts two ViraCast installments this week: Jaguar's XKR Jet Set Luxury Travel Guide and Jaguar's XKR Jet Set Living Guide to Real Estate. Produced by Digicorp, Jaguar's ViraCasts fuse niche content with targeted advertising to serve up interactive video guides to luxury destinations and lavish properties around the world. Both ViraCast episodes will also be available on iTunes, an Apple (NASDAQ:APPL - News) portal and the largest distributor of podcasts.

The Jaguar ViraCasts follow the success of Digicorp's series of interactive podcasts for another Mediaedge:cia client, Land Rover. Digicorp produced The Range Rover Private Island & Travel Journal Podcast, a series of ten rich media podcasts that were part of the national campaign to launch the 2007 Range Rover.

Digicorp's ViraCast technology offers a unique and immediate opportunity to capitalize on rich media advertising, projected to grow to $3.2B by 2010 to become the fastest growing segment of the online ad market.

"To have Fortune 500 companies as both early adopters and return clients is a real vote of confidence for our technology," commented Jay Rifkin, Digicorp's CEO. "We are extremely excited about this launch and look forward to rolling out ViraCast to a broad base of clients."